You'll understand everything from your ideal customer to your perfect colour palette, surrounded by other badass boss babes.
No idea what message you're sending out? Or who you're trying to talk to?
Not even sure where this business is going anymore? If you're cut out for this?!
You CAN build that Tribe of loyal customers - you just need to hit them right in the FEELS: Whisper them sweet nothings with your copy; leave their eyes sparkling with your visuals; make them fall in love with your online presence.
BUT HOW?!? Right? I hear you. There's so much to think about. You just want to make your beautiful stuff (because it *IS* beautiful), you KNOW people will love it (how could they not?!) but it's so difficult to know who you're trying to talk to and what to say.
So I'm going to tell you exactly how to figure that out. I'll tell you how to figure out who to target, what to say and how to say it.
Can you imagine knowing exactly who your ideal customer is, what they want you to say and how you should say it? You'll be ready to shout about your business from the rooftops. And when you do shout about it?
People HEAR you. AND THEN THEY WANT TO JOIN THE PARTY.
No more 'when I'm ready' or 'when things take off' from you, my lady.
THE TRUTH? THAT WILL NEVER HAPPEN UNLESS YOU TAKE ACTION. TODAY.
I'm so, so sure that we can get this thing done and get you MOVING, but you *need* to make that decision to GO FOR IT. I can't help you if you don't let me.
With Brand Clarity you come away with a PROVEN business winner; a full brand brief which will tell you everything you need to know to create an amazing logo, click-worthy Facebook ads and order-getting product descriptions.
Just about the most important aspect of a business is its brand brief (a summary of your finely honed message) and its brand identity (the visuals created to get that message across, which your brand brief will provide all the info for). And it's not just me saying that because I want your moolah, oh no, it's 100% and genuinely the case. All the biggest and best super clever business folk agree. If you want to sell your beautiful things to your ideal customer, you need to have a beautiful business that they can take seriously.
Now, I won't bore you with all the colour theory, and buyer psychology and history of design (unless you want me to? Cause I can go on about that shit for DAYS), but rest assured that branding is a pretty big deal, and you're not going to get anywhere with a random logo off Fiverr or something your best friend's brother threw together in Word. Or even, dare I say it, something you made for yourself in Canva 🙊. That's just not going to cut it in the big bad world of business, and you know it!
You need SUBSTANCE. You need to know who your ideal customer is, what your business values are and where your vision will lead you. You need to think about your stakeholders, what message you want to portray and how you can achieve that with your visuals.
But it's not scary. At least not when it's broken down into baby kitten sized chunks, sprinkled in glitter and presented to you on a shiny branding platter by a shaved headed, slightly hippie and surprisingly Brummie graphic designer lady.
When you're a part of the Brand Clarity Tribe, I will walk you through each and every aspect of the programme, setting you tasks and challenges so you can come up with the vital BOOM moments which all cuddle up together into a cosy little Brand Brief. l then provide a template for you to turn all your work into a visual representation of your business, for you to print out and plaster all over your wall/planner/husband. That can be used to help you make decisions about who, where and how to market your business, alongside what exactly your logo and brand should look like!
The beauty with being in the Brand Clarity Tribe is, I'm RIGHT THERE with you through the whole planning stage so, when it comes to the marketing bit, you'll have it nailed and know exactly what you want without even trying.
“I can't thank you enough Kate for the amazing work you have done for my business - the logo made me cry when I first saw it - just utter perfection and now the website is just fantastic!
You have been a pleasure to work with - I know how picky I am!!!!”
Katie Matthews | Katelin Tiaras
“Kate has created me the perfect logo for my business, I couldn't have asked for more! She was an absolute dream to work with, and somehow knew what I wanted even better than I did myself! Thank you Kate ”
Rosie Alia Johnson | Rosie Alia Designs
Sign up to work with me for the first intake of this programme for a 50% discount. This programme will normally be
£200 . SERIOUSLY. SAVE OVER £100!
As soon as we sign up all 10 Tribe members, I'll let you know the start date (it will be within a few weeks). You'll get all the great content and my expertise (and the support of your fellow Brand Clarity Tribe ladies) but the price is lower for this first intake because I'll be developing the course structure as we go along, making sure I have included everything I should have and revisiting areas as they come up. How exciting is that? You'll be able to create this programme with me, tell me exactly what you need and I'll bust my balls to deliver. So that I can give my all to each and every one of you, this option is only available to a maximum of TEN lucky ladies; after that I'll have the programme structure nailed and it'll be going up to the full price, but only for limited numbers per intake.
That's me there, in the video, being interviewed at The National Vintage Awards which I founded in 2013 and then sold for thousands just a few years later, after developing the brand beyond expectations.
The NVAs is one of several successful businesses I've built up over the years, ranging from events, magazines, and an online directory, to crafts, website design and business stationery.
I've also created logos and brand identities for hundreds of other businesses and I've finally realised that this is where my passion really lies. I've built up businesses for myself but, once that initial buzz of fleshing out the idea, creating the brand strategy, and designing the brand identity wears off, I start to lose interest (even when the money starts rolling in!). I start searching for the next idea to turn into a reality and then the cycle starts all over again.
So I decided it was time I offered other badass boss ladies a slice of my crazy, creative brain so I can get them set up with everything they need to develop their perfect business; then I get to watch them fly, while I help the next business queen climb that ladder! Hence, Brand Clarity. Perfect, non?!
Remember, a maximum of TEN people will have the chance to work with me for the first intake and get a 50% discount.
How do I know you can deliver what you claim?
Don't take my word for it, check out the 5 star reviews on my Facebook page (the count currently stands at 43!).
How much work will I have to do?
That really depends on where you currently are with your business and how much research you need to do. Brand Clarity relies on a lot of research and that can be time consuming. You have to commit to do this work when you sign up (but it's really super fun and me and the other girls will be there every step of the way getting all goofy and excited alongside you).
Why do I have to wait, can't I start straight away?
Because this is a group programme, it's run from a set start date so that we all work together, supporting each other and keeping to the same section of the course. I'll let you know as soon as we're ready to go and get you all set up for our start date (which will be within a couple of weeks).
Will it really only take six weeks?
Yes! That's how long the course will be 'live' in the FB group, but you'll have lifetime access to all the videos, information and everything else in the Brand Clarity course, so you can check back or catch up on any aspect.
What if I fall behind?
The way group programmes like Brand Clarity Tribe work is that we all work together, but don't panic if you can't make a live session - everything will be recorded and saved to the group and you can always ask me for extra guidance if needed!
What if Brand Clarity doesn't work for me?
If you do all the work I've asked of you, communicate with me when required and you're not happy with the outcome of Brand Clarity after six weeks of work together, we'll go back and figure where things have gone wrong. I won't stop until you're happy, it's as simple as that. You'll come out the other side with your Brand Brief all ready to go.
“Kate has undertaken several design projects for my events and shopping fairs business: from flyer design with event sponsorship, to a complete creative re-branding project including website design.
She really ‘got’ what I was after through the brief, and took the time to ensure we refined the ideas until the final concept was exactly what I’d imagined – only better!
She’s a great creative and her standard of service is second-to-none: she’s highly efficient; flexible; incredibly helpful and.... I’ve been absolutely delighted with every aspect of the work Kate has undertaken for me so far, and I will certainly continue to use her services in the future!”
Sakura Fox | Glitzy Events
Sign up to be one of only TEN people to get this 50% discount. YOU WILL SAVE over £100!
I'll be developing the course structure as we go along, but you'll still get all my expertise and the amazing content. You'll be one of only TEN lucky people signing up to this bonkers offer, then it'll ONLY be available at the normal price of £200 (and only to limited numbers per intake!).